Effective Use Of Video In Travel Marketing


Video marketing has been around for ages, but it’s trendy among travel companies as a form of marketing. They are an easy and entertaining medium that can be used to share everything from your company’s story to simple tips on a trip. They allow travelers to really experience the destination by giving you an authentic look at the accommodation, food, people, and all aspects of life in a particular location. This not only gives them a more intimate view of attractions around the world but also helps them decide what they want for their next trip. 

Videos can be shared across all social media platforms, including Instagram, Facebook, and Twitter. A good video maker can be a great asset to your overall brand to create and post the best videos on your social media.

Using video in travel marketing is quickly becoming imperative. A recent study shows that 67% of travelers prefer to use a phone or camera to take pictures while they’re on vacation, especially when they visit new places.

In this post, you will explore how to effectively use video in travel marketing

1. Choose the right format

Whether you’re creating a video for your blog, website, or Facebook and Instagram posts, you need to choose the right format to fit your audience.  There are several factors that need to be considered when choosing the right format:

Video type- Online use versus broadcast use – this is a very important consideration when choosing the right video; whether you will be embedding them in your blog or social media posts or showing them as part of a live program. If you’re using videos for online marketing, prefer shorter videos and if it’s for on-air broadcasting for example at trade shows then go with longer videos.

Video length – this should be based on your target audience as well. For example, if your videos are meant for corporate use, you can go with longer videos. However, editing video if it’s too long can be a hassle, so consider using a video maker to do it with ease. If you’re targeting young people, then shorter videos would work better since they won’t watch a long video. 

Content-type – if you’re showing off the destinations and accommodations you have to offer, go with a behind-the-scenes look at the city or resort being featured in your video. If it’s promoting a particular service such as island hopping or an excursion, then consider different ways of showing off the experience for example by going on location and checking out details about the adventure tour or resort stay you offer.

2. Research and choose dependable sources

In order for your travel video marketing campaign to be effective, you need to research the best places to get the right type of video content.

There are several reliable sources that offer videos covering their services in their respective industry and it’s important to choose the right one. For example, a hotel or resort might have a short video showing services at its accommodation facility while a tour company would have videos featuring different destinations and providing information about offerings as well as customer testimonials.

3. Create a consistent look

Once you have the video content, it’s important to have a consistent look. For example, if you’re promoting your resort or hotel facility, think about using images of your property on the video as well. In terms of titles and transitions, keep them simple and easy to follow to help reduce viewer frustration.

4. Include captions

Captions are extremely important as they allow viewers with visual impairment or hearing difficulty to read the text without having to rely on audio, which can be distracting for your audience members.  It’s also important that your captions don’t become annoying or distracting for your audience as well. 

The video should clearly state who exactly is providing this information, for example: “From the resort check-in area of the Bahia Principe Premium All Inclusive in Cancun, Mexico  ” or “When you arrive at the airport, take a taxi and ask to be taken to your hotel. “There are plenty of options when you’re picking a destination, and there are so many places to choose from, so it’s essential that you consider your audience before choosing where to go.

5. Create an engaging storyline

Creating an engaging storyline helps viewers remember your message better than simply saying, ‘Here’s our video’. It doesn’t have to be long and complicated, but it should provide an easy-to-follow experience for your audience members.  For example, if you’re promoting a new service or a specific vacation package, simply mention the details about it during the video.

6. Incorporate testimonials

Testimonials are another effective way to get your target audience’s attention. There are several different kinds of testimonials that you can use in your video depending on what kind of service or product you’re promoting, such as:

Customer reviews – If you have happy customers who had a great time at your hotel resort facility, ask them to discuss their experience and why they’d recommend it to others.

Awards and recognitions – If you have awards or recognitions that you’ve received, consider mentioning these in your video. This is particularly useful if it’s from a well-known travel publication or organisation.

Customer mention of your service or product – If the person speaking mentions that they’re talking about the particular service or product being featured in the video, that can be helpful for viewers as well. For example, a person telling their experience about staying at your resort facility and mentioning what was included in their stay. As a business owner, it’s important to always maintain an active social media presence by posting regular updates on your latest offerings and travel deals and packages for customers.

7. Make your video unique

Another important point to take note of is to make sure you have a unique video. After all, there is plenty of content being produced by other travel businesses that are vying for their attention as a way to gain new customers. With so much to choose from, you need something that stands out and can capture the imagination of your viewers to encourage them to purchase your product or service.


Creating content and videos is one way to ensure your business stays active in the online marketing arena. With so much competition out there, you need to stay a step ahead of your competitors, or you’ll lose potential customers. By following these simple steps, you can create a travel video marketing masterpiece for your business, and you’ll be well on your way to having more customers than you can handle.


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