I have been blogging for two years now and I am really struggling with the question of whether or not it is still relevant to post on my blog. The answer that I keep coming back to is yes, but only if you are looking for an audience that has never heard of your business before.
Social media sites like Facebook and Twitter seem to be where most people go to find out about new businesses these days, so unless you are trying to tap into a whole new demographic, there might not be much point in having a blog at all. In this blog post, we will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business. Step One: Set Goals and Strategy.
Before you can start driving traffic to your website, it is important that you have a goal in mind for what type of audience you want to attract. If your blog serves as a companion piece to the social media site where people find out about your business, then simply write articles on topics relevant or interesting to them – but if not, then there needs be some clear distinction between the content found on these two platforms so readers will know where they need to go when looking for more information. Once you establish this strategy, set goals for how many visitors per day/month/year at minimum – even if those numbers are arbitrary.